the Expecting Shop
Your trimester-based guide to everything you need for the next nine months and beyond.
Brands we love
California Baby
babo botanicals
burt's bees
Aveeno Baby
Bravado Designs
First Trimester
0 -12 weeks
Second Trimester
13 -27 weeks
Third Trimester
28 weeks - birth

Expecting or planning to be? You’ve come to the right place. No matter where you are in your journey to motherhood, you’ll discover the tips, tools, and essentials you need in our Expecting Shop. We’ve organized our shop by trimester, so you can easily find what you need for your current stage – and what you need for the next.

As moms ourselves, we know that with pregnancy comes many questions. (Plus many different – and ever evolving – needs). It’s an exciting time, but you may not know exactly what you need, or exactly where to begin. We get it – we’ve been there! That’s why we created this comprehensive pregnancy guide. We’ve taken a common-sense, tried-and-true, mom-approved approach to our shop. We thought long and hard about what we personally needed and wanted when we were pregnant (or thinking about becoming pregnant), and captured it all in our trimester-based guide. Here’s what you can expect to find.

In the first semester, you’ll be focused on making sure you’re getting the right nutrition for you and baby. We’ve included prenatal vitamins and supplements and targeted maternity snacks to help you feel your best. Speaking of feeling your best, there’s a chance you’re maybe not 100%. (Hello, morning sickness). Here, you’ll discover nausea relief and other morning sickness remedies – even novel ones like stomach-calming candies. You’ll also find wardrobe helpers like belly bands, plus books and other must-haves for the initial stage of the journey.

In the second trimester, you may start to find that your current wardrobe’s just not cutting it. That’s why we’ve curated maternity styles for all occasions – from everyday essentials like elastic-waist jeans to date-night dresses to ultra-comfy sleepwear and loungewear. We firmly believe that your maternity wardrobe should be as chic as it is practical, so we’ve featured brands that meet our exacting criteria. (Who said you have to sacrifice your personal style during pregnancy?) You’ll also discover maternity skin care like moisturizers and stretch mark creams, as well as our top guides to prepare you for life with baby. Now’s the time to start thinking about nursery furniture, strollers, car seats, and carriers, and your registry. You can even build your baby shower registry on

Your third trimester marks the nesting stage. You’ll be getting mentally and physically prepared for baby’s arrival, and will start visualizing the moment they enter the world. One of the things we learned during this important (and final!) stage is that it’s a good idea to have your hospital bag planned, packed, and ready. So we’ve put together your ultimate hospital bag checklist, filled with essentials for you and for baby. Post-hospital, it’s also smart to have a plan in place – even if that plan mostly involves bonding and hibernation. We let you know what you need for a comfortable recovery, and what baby requires to adjust to their new surroundings. And since older siblings may be in the picture, we’ve compiled some tips on how to make the transition easier for them.

No matter where you are in your journey, we wish you all the best.