Necessity is the mother of invention and that holds true in the story of aden + anais. The brainchild of Australian expat Raegan Moya-Jones, aden + anais sprung into the U.S. market in 2006 with the introduction of the brand’s trademark muslin swaddling blankets—a mainstay in Moya-Jones’ home market, yet one she couldn’t find stateside when she gave birth to her first child.
In the 10 years since the blanket’s introduction the brand has grown to offer several other product lines to complement the super soft, incredibly cuddly, playfully printed swaddle blankets. Meet some of aden + anais high-quality baby gear, which plays to mom’s sense of style.
In addition to their signature swaddle blankets, aden + anais can be counted on for everything from crib sheets to sleepsacks and knit blankets that provide a touch of warmth. Super soft lovies provide a first friend for baby to cuddle with and the brand is built to grow with your child, even offering fun, modern printed, toddler-bed-in-a-bag sets.
Before you’re ready to tuck baby in for the night, a relaxing soak in the tub is in order and aden + anais simplifies bath time with 2-in-1 Bath and Body Wash, shampoo, baby-friendly soaps, and sweet-smelling bubble bath. Lather baby up with one of the brand’s gentle washcloths and pre-swaddle them in a soft towel.
Meal times are also a snap with aden + anais. Their offerings span from the newborn necessities of nursing pillows and covers and burp cloths to the cute-but-functional bandana bibs and the classic bibs.
Once your baby has learned how to wriggle out of the most expert swaddle, they need not leave behind the softness of aden + anais; instead, invest in some sweetly printed pajamas, kimono tops, rompers, and bodysuits that make up the brand’s clothing line.