Diapers.com was founded by Marc Lore and Vinit Bharara, two young dads with a simple goal: to make life easier for parents. Tired of midnight diaper runs and frustrated searches for the right products, our founding fathers resolved to create a better way for parents to shop. Diapers.com was quickly born, offering the convenience of fast, free shipping, and the best customer service around.

Here's what you'll love:

  • Lightning-fast Delivery

    Get what you need before poop hits the fan. We deliver in 1-2 days, and shipping is free at $49 (even the heavy stuff.)

  • Free & Easy Returns

    If it doesn't fit, or the perfect stroller isn't so perfect, we'll make it right. Send items back for free, up to a year from purchase.

  • The Baby Registry

    Expect great things from our Baby Registry. With our huge selection, helpful tools, and plenty of ways to save, getting set for baby is a snap.

  • The Toddler Shop

    When your babies grow up, their stuff should, too. Get big kid beds, potty training essentials, and more for their new and changing needs.

If you need a hand, we're up all night too. Our award-winning customer care team is here to help 24/7.

Happy shopping!

Our History

In 2005, best friends Marc Lore and Vinit Bharara started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin). Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys, books, and games; Casa.com for decor & home products; VineMarket.com for natural and organic groceries; AfterSchool.com for kids' sports and activities; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time. In 2006, Quidsi had two employees. Today, it has more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

About Quidsi

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), VineMarket.com (natural and organic groceries), AfterSchool.com (kids' sports/activity gear), and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $49+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.