- - Gerber Good Start Good Start Gentle Ready to Feed - 8.45 oz - 24 pack - - - BPA Free Tetra packaging - - An excellent formula choice for babies 0 to 12 months - Milk-based formula with our unique 100% whey COMFORT PROTEINS® for easy digestion and DHA & ARA to support brain and eye development. - Good Start milk-based formulas have levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to support babies’ brain and eye development. - - Not All Infant Formulas are Alike - GOOD START milk-based formulas are the first and only infant formulas that take the extra steps to create COMFORT PROTEINS. Our unique two-step process starts with gentle 100% whey protein, the highest quality protein used in infant formula. Then, we break down this gentle whey protein ingredient into smaller pieces to be easy to digest. We call them COMFORT PROTEINS, and only GOOD START milk-based formulas have them. No other formulas take both these extra steps. - - Offering Complete Nutrition - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, be sure your choice is an iron-fortified infant formula such as GERBER® GOOD START® Gentle. Like all routine infant formulas sold in the U.S., GOOD START formulas contain complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, all our GOOD START milk-based formulas are specially designed with proteins that are broken down to be easy to digest in babies’ developing tummies. We call them COMFORT PROTEINS. - - NUTRIPROTECT blend for infant formula – Natural immune system support - The NUTRIPROTECT™ blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER® GOOD START® formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health. - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word “PLUS” from the product variety to create a more simplified naming convention for consumers -

- - NURTURES BABY'S DEVELOPING MIND & TUMMY - - - NESTLE GOOD START DHA & ARA is a milk-based formula that offers both COMFORT PROTEINS and DHA & ARA, nutrients found in breastmilk that support babies' brain and eye development.  Ready to feed formula. - - - Case of 48 x 3 oz nursers - - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -

- - Gerber Good Start Good Start Soy Ready to Feed - 4 x 8.45 oz - - - There is no better soy formula choice for babies 0 to 12 months. - Milk-free, lactose-free formula for babies 0 to 12 months. - The only routine soy-based formula with our uniquely processed easy-to-digest Gentle Soy Proteins, and DHA and ARA to help support brain and eye development. - Levels of DHA and ARA that are recommended by experts and similar to levels shown in studies to help support bab -

- - Gerber Good Start Good Start Soy Concentrate - 4x12.1 oz - 3 pack - - - There is no better soy formula choice for babies 0 to 12 months. - Milk-free, lactose-free formula for babies 0 to 12 months. - The only routine soy-based formula with our uniquely processed easy-to-digest GENTLE SOY PROTEINS, and DHA & ARA to help support brain and eye development. - Levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to help support babies' brain and eye development. - - Complete Nutrition in a Gentle Soy Formula - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, and your doctor recommends a soy-based formula, be sure your choice is an iron-fortified infant formula such as GERBER GOOD START Soy. If you and your baby's doctor choose to use a soy-based formula GOOD START Soy PLUS is an ideal choice. It provides milk-free, lactose-free complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, it's the only standard soy-based formula with GENTLE SOY PROTEINS, gentle soy proteins that are broken down into smaller pieces for easy digestion in Baby's developing tummy. - - Your Doctor Might Recommend a Soy-Based Formula if: - your baby is sensitive to cow's milk. - your baby has a hereditary or temporary lactase deficiency, which makes processing milk sugars difficult. - you want a vegetarian-based diet for your full-term baby. - - NUTRIPROTECT blend for infant formula - Natural immune system support - The NUTRIPROTECT blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER GOOD START formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health. - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers -

- - Gerber Good Start Soy Plus Nursers - 3 oz bottle - 48 pk - - - - New look- same nutrition - - - formerly Nestle Good Start Soy Plus - - There is no better soy formula choice for babies 0 to 12 months. - Milk-free, lactose-free formula for babies 0 to 12 months. - The only routine soy-based formula with our uniquely processed easy-to-digest GENTLE SOY PROTEINS, and DHA & ARA to help support brain and eye development. - Levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to help support babies' brain and eye development. - The PLUS is the extra step we take to create easy-to-digest GENTLE SOY PROTEINS. - - Complete Nutrition in a Gentle Soy Formula - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, and your doctor recommends a soy-based formula, be sure your choice is an iron-fortified infant formula such as GERBER® GOOD START® Soy PLUS™. If you and your baby’s doctor choose to use a soy-based formula GOOD START Soy PLUS is an ideal choice. It provides milk-free, lactose-free complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, it's the only standard soy-based formula with GENTLE SOY PROTEINS, gentle soy proteins that are broken down into smaller pieces for easy digestion in Baby’s developing tummy. - - Your Doctor Might Recommend a Soy-Based Formula if: - your baby is sensitive to cow's milk. - your baby has a hereditary or temporary lactase deficiency, which makes processing milk sugars difficult. - you want a vegetarian-based diet for your full-term baby. - - NUTRIPROTECT blend for infant formula – Natural immune system support - The NUTRIPROTECT™ blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER® GOOD START® formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health.  - - - Please note: Nipples and rings are not included - - - Case of 48  nursers - 3 oz each - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -

- - Similac Sensitive for Fussiness & Gas Concentrate - 13 oz - 12 pk - - - - Recommended for: Fussiness and Gas - - Most babies are fussy and gassy at times. But if it seems your baby has more frequent fussiness and gas, it could be a sign that he may need another baby formula. You can trust Similac Sensitive to provide a strong start for your baby's developing digestive system. - - - Easy to digest - - Specially made with a unique blend of carbohydrates for less fussiness and gas* - - Milk-based - - Has the trusted nutritional benefits of Similac Advance, including DHA and ARA, ingredients shown to help baby's brain and eyes develop - - Kosher - - -   - - *Due to lactose sensitivity. Not intended for use in infants or children with galactosemia. -

- - Enfamil Gentlease for Fussiness and Gas Ready to Feed - 32 oz - 6 pack - - - Enfamil® Gentlease® The gentle change proven to ease fussiness and gas in 24 hours.* Easily digested proteins that are partially hydrolyzed.  Only about 20% lactose.  Similarity to breast milk. Protein blend has 60:40 whey-to-casein ratio† Still provides lactose as a carbohydrate source DHA level similar to worldwide breast milk average‡ *versus the same babies at the beginning of the study.  †Prior to hydrolysis. Comparison based on whey:casein ratio of typical mature breast milk 15 days to 6 months after birth.  ‡Average level of DHA in worldwide breast milk is 0.32% +/- 0.22% (mean +/- standard deviation of total fatty acids) based on an analysis of 65 studies of 2,474 women. -   -

- - Nestle Good Start Gentle Plus Powder - 12 oz Can - - - - - Formerly known as Nestle Good Start Gentle Plus Powder - - - - - An excellent formula choice for babies 0 to 12 months - Milk-based formula with our unique 100% whey COMFORT PROTEINS® for easy digestion and DHA & ARA to support brain and eye development. - Good Start milk-based formulas have levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to support babies’ brain and eye development. - The PLUS is the extra step we take to create easy to digest COMFORT PROTEINS. - - - - Not All Infant Formulas are Alike - GOOD START milk-based formulas are the first and only infant formulas that take the extra steps to create COMFORT PROTEINS. Our unique two-step process starts with gentle 100% whey protein, the highest quality protein used in infant formula. Then, we break down this gentle whey protein ingredient into smaller pieces to be easy to digest. We call them COMFORT PROTEINS, and only GOOD START milk-based formulas have them. No other formulas take both these extra steps. - - - - Offering Complete Nutrition - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, be sure your choice is an iron-fortified infant formula such as GERBER® GOOD START® Gentle PLUS™. Like all routine infant formulas sold in the U.S., GOOD START formulas contain complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, all our GOOD START milk-based formulas are specially designed with proteins that are broken down to be easy to digest in babies’ developing tummies. We call them COMFORT PROTEINS. - - - - - NUTRIPROTECT blend for infant formula – Natural immune system support - The NUTRIPROTECT™ blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER® GOOD START® formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health. - - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -

- - Gerber Good Start Good Start Gentle Concentrate - 4x12.1 oz - 3 pack - - - BPA Free Tetra packaging - - An excellent formula choice for babies 0 to 12 months - Milk-based formula with our unique 100% whey COMFORT PROTEINS for easy digestion and DHA & ARA to support brain and eye development. - Good Start milk-based formulas have levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to support babies' brain and eye development. - - Not All Infant Formulas are Alike - GOOD START milk-based formulas are the first and only infant formulas that take the extra steps to create COMFORT PROTEINS. Our unique two-step process starts with gentle 100% whey protein, the highest quality protein used in infant formula. Then, we break down this gentle whey protein ingredient into smaller pieces to be easy to digest. We call them COMFORT PROTEINS, and only GOOD START milk-based formulas have them. No other formulas take both these extra steps. - - Offering Complete Nutrition - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, be sure your choice is an iron-fortified infant formula such as GERBER GOOD START Gentle. Like all routine infant formulas sold in the U.S., GOOD START formulas contain complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, all our GOOD START milk-based formulas are specially designed with proteins that are broken down to be easy to digest in babies' developing tummies. We call them COMFORT PROTEINS. - - NUTRIPROTECT blend for infant formula - Natural immune system support - The NUTRIPROTECT blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER GOOD START formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health. - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers -

- - Gerber Good Start Supreme Soy Plus Powder - 12.9 oz Can - - - - Formerly Nestle Good Start Soy Plus Powder - 12.9 oz Can - - - There is no better soy formula choice for babies 0 to 12 months. - Milk-free, lactose-free formula for babies 0 to 12 months. - The only routine soy-based formula with our uniquely processed easy-to-digest GENTLE SOY PROTEINS, and DHA & ARA to help support brain and eye development. - Levels of DHA & ARA that are recommended by experts and similar to levels shown in studies to help support babies' brain and eye development. - The PLUS is the extra step we take to create easy-to-digest GENTLE SOY PROTEINS. - - Complete Nutrition in a Gentle Soy Formula - If you're a breastfeeding mom, continue to provide nature's best for your baby. If you supplement breastmilk with formula or use formula exclusively, and your doctor recommends a soy-based formula, be sure your choice is an iron-fortified infant formula such as GERBER® GOOD START® Soy PLUS™. If you and your baby’s doctor choose to use a soy-based formula GOOD START Soy PLUS is an ideal choice. It provides milk-free, lactose-free complete nutrition with the levels of protein, fat, carbohydrates, vitamins, and minerals recommended by experts for Baby's first year. Plus, it's the only standard soy-based formula with GENTLE SOY PROTEINS, gentle soy proteins that are broken down into smaller pieces for easy digestion in Baby’s developing tummy. - - Your Doctor Might Recommend a Soy-Based Formula if: - your baby is sensitive to cow's milk. - your baby has a hereditary or temporary lactase deficiency, which makes processing milk sugars difficult. - you want a vegetarian-based diet for your full-term baby. - - NUTRIPROTECT blend for infant formula – Natural immune system support - The NUTRIPROTECT™ blend for infant formula offers nutrition for natural immune system support. Look for the NUTRITPROTECT symbol on the label of GERBER® GOOD START® formulas below. The NUTRIPROTECT symbol helps you recognize vitamins and minerals that support immune health. - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -

- - Baby's Only Essentials DHA & ARA Fatty Acid Powder - - - DHA & ARA Fatty Acids are known to concentrate in a fetus’ developing brain and eye retina at a rate that increases as the pregnancy progresses. This accumulation of DHA & ARA in the brain and retina continues even after birth. - - Baby’s Only DHA & ARA source of fatty acids is from the natural goodness of egg-yolk phospholipids. This differs from other vegetarian sources, which are derived from a non-toxigenic soil fungus or microalgae. A recent study concluded that egg phospholipid was more bio-available than other sources used in the study (fish oil and algal oil). Because it was more easily incorporated into the body, less egg-phospholipid had to be consumed in order to achieve the desired effect. - - Nature’s One provides the only source of DHA & ARA containing cholesterol also present in breast milk and believed to assist in normal cholesterol production as the baby matures. Baby’s Only Essentials® DHA & ARA is not extracted using harsh hexane chemicals. Instead, Nature’s One® uses a gentle and natural aqueous (water) process. - - Individual packets make it possible for healthcare professionals to recommend specific dosing of DHA & ARA. -

- - Gerber Good Start Gentle Powder - 23.2 oz - - - Only GOOD START formula begins with 100% whey proteins broken down to be easy to digest. They are called COMFORT PROTEINS, designed to help avoid spit-up, fussiness and gas due to whole protein intolerance. - Why you will love GENTLE - NUTRIPROTECT - a blend of antioxidant vitamins C & E, zinc and vitamin A for natural immune system support. Prebiotic fiber, similar to that found in breastmilk, for digestive health. - Gerber recommends breastmilk as the best start for babies. - - - Old Look, Same Formula! - - Please note this item has recently undergone a packaging change. The formula is the same despite the different look. - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -

- - Expecta Lipil DHA Supplement - - -   - - Each Expecta LIPIL softgel supplies 200 mg of supplemental DHA. One easy–to–swallow softgel per day helps supply the DHA your diet may lack† (see chart below). Take Expecta LIPIL DHA Supplement in addition to most prenatal vitamins to support your baby’s best start in life. - -   - - Expecta LIPIL DHA is made from a non–fish source. It is made with the same DHA source that is in Enfamil LIPIL® infant formula, a product trusted by doctors and moms. -

- - Gerber Good Start Nourish Powder - 12.6 oz - - - - Infant formula specially designed to support the needs of babies born prematurely. - - - Formulated with higher calorie density, 22 kcal/fl oz. Proteins, vitamins & minerals to support growth. - - Calcium & phosphorus to support bone development. - - Only Good Start Nourish Formula is made with 100% whey proteins broken down to be easy to digest and help avoid spit-up, fussiness & gas due to whole protein intolerance. - - -   -

- - Gerber Good Start Nourish Nursers - 3 oz - 48 pk - - - - Recommended for: Prematurely born babies - - Infant formula specially designed to support the needs of babies born prematurely. - - - Formulated with higher calorie density, 22 kcal/fl oz. - - Proteins, vitamins & minerals to support growth. Calcium & phosphorus to support bone development. - - Only Good Start Nourish Formula is made with 100% whey proteins broken down to be easy to digest and help avoid spit-up, fussiness & gas due to whole protein intolerance. - - -   -

- - Gerber Good Start Protect Powder - 23.2 oz - - - Only GOOD START formula begins with 100% whey proteins broken down fo be easy to digest. They are called COMFORT PROTEINS, designed to help avoid spit-up, fussiness and gas due to whole protein intolerance. - Why you will love PROTECT - IMMUNIPROTECT - our special blend of antioxidant vitamins C and E, zinc, vitamin A and probiotic cultures, like those naturally found in breastmilk. These beneficial cultures, BIFIDUS BL*, offer advanced immune system support. - *Provides the live and active probioitic cultures Bifidobacterium lactis. Bifidobacteria are the most abundant type fo culture found in the digestive system of breastfed babies. - Warming formula above, or using water warmer than 100° F (40° C), will compromise the benefits of the BIFIDUS BL cultures. - Gerber recommends breastmilk as the best start for babies. - - - Old Look, Same Formula! - - Please note this item has recently undergone a packaging change. The formula is the same despite the different look. - - - Please note that Gerber recently changed the naming convention of their formula products, elimination of the word "PLUS" from the product variety to create a more simplified naming convention for consumers - -