- - Bright Beginnings Gentle Milk Based Infant Formula - - - If you have a fussy eater or an infant with gas, Bright Beginnings Gentle formula may be the answer. With partially broken down whey protein and .25 the lactose of a standard milk-based formula, Bright Beginnings Gentle can help with feeding issues such as fussiness and gas. Like breast milk, Bright Beginnings Gentle contains nutrients for immune health and DHA and ARA for brain and eye development. It provides complete infant nutrition comparable to Enfamil Gentlease Lipil - at a significant savings. Premium nutrition, without the premium price! Ask your pediatrician about Bright Beginnings Gentle infant formula. For 0-12 months. -

- - Bright Beginnings Premium Formula - 23.4 oz - - - Provides Triple Benefits for your baby: - - - Brain & Eye:  Fortified with DHA & ARA, nutrients found in breast milk to support brain and eye development - - Immune support:  Prebiotics, like those in breast milk, to support a healthy immune system - - Growth & Development:  All the nutrients, vitamins, and minerals your baby needs for excellent growth and development during the first year - - - Bright Beginnings Premium is nutritionally equivalent to the big national brand formulas – it’s just priced better to fit your family’s budget.  Premium nutrition, without the premium price! - - For 0-12 months.  -

- - Bright Beginnings Organic Milk Based Organic Infant Formula - - - Looking for nutrition like breast milk in an affordable organic infant formula? Bright Beginnings Organic is a smart choice. It follows all organic standards. That means no pesticides, no added growth hormones, no antibiotics. Only organic-quality milk is used for Bright Beginnings. And its DHA and ARA, the nutrients found in breast milk that support eye and brain development, come from natural vegetarian sources. Bright Beginnings Organic infant formula is certified organic according to USDA regulations as well as Quality Assurance International (QAI). It's premium nutrition, without the premium price! For 0-12 months. -

- - Bright Beginnings Soy-Based Formula - 25.75 oz - - - Bright Beginnings Soy is an excellent alternative to milk-based formulas for babies with fussiness, gas, or diarrhea due to cow’s milk protein allergy or lactose intolerance.  Like all Bright Beginnings formulas, it contains: - - - DHA and ARA, nutrients found in breast milk for brain and eye development - - Nucleotides and choline, like breast milk - - All the nutrients, vitamins, and minerals your baby needs for excellent growth and development during the first year - - - Compare Bright Beginnings Soy to Isomil or ProSobee.  You’ll find they are nutritionally the same.  Then compare the price.  Bright Beginnings is premium nutrition without the premium price. - - Ask your pediatrician about Bright Beginnings Soy infant formula. - - For 0-12 months. -

- - Enfamil Premium Infant Powder Refill Box - 35 oz - - - Enfamil® PREMIUM™ now has Natural Defense™ Dual Prebiotics. We've improved the formula you trust to make it even more beneficial for your baby.  Improved Enfamil PREMIUM with a unique, dual prebiotic blend now promotes the growth of good bacteria throughout more of your baby's digestive tract than our previous formula. Proven healthy development for your baby. Improved Enfamil PREMIUM still has Triple Health Guard™. It's a clinically proven* formula to promote growth, to improve† brain and eye development, and to support the immune system too. Including new Natural Defense Dual Prebiotics and Triple Health Guard, Improved Enfamil PREMIUM provides your baby complete nutrition at every feeding, in a formula designed to help support his immune system.  *Studied before the addition of prebiotics.  †Studies compared infants fed Enfamil® with DHA and ARA vs discontinued Enfamil® without DHA and ARA; improvements shown to 12 months for visual development, 18 months for brain, and 3 years of age for immune outcomes. -   -

- - Bright Beginnings Premium - 12.9 oz - - - Provides Triple Benefits for your baby: - - - Brain & Eye:  Fortified with DHA & ARA, nutrients found in breast milk to support brain and eye development - - Immune support:  Prebiotics, like those in breast milk, to support a healthy immune system - - Growth & Development:  All the nutrients, vitamins, and minerals your baby needs for excellent growth and development during the first year - - - Bright Beginnings Premium is nutritionally equivalent to the big national brand formulas – it’s just priced better to fit your family’s budget.  Premium nutrition, without the premium price! - - For 0-12 months. -

- - Enfamil Premium Infant Powder Tub - 23.4 oz - - -  New Enfamil® Premium™ offers all the proven benefits of Enfamil LIPIL® - - The only formula shown to improve visual and mental development* - - Demonstrated improved respiratory health and immune outcomes* - - PLUS added prebiotics similar to those found naturally in breast milk – the gold standard. - -   - - - *vs. a prior version of the formula without DHA and ARA, with improvements shown to 18 months for visual and mental development and through 3 years for immune outcomes as it relates to respiratory and skin-related immune outcomes. -

- - Enfamil Premium Ready to Feed - 8 oz - 6 pk - - - Clinically proven to improve brain and eye development in babies up to 12 months. And it also provides the nutrients needed for healthy physical growth and development, including Natural Defense Dual Prebiotics to support the immune system. - - Your Baby's Digestive Tract: Home to 70% of His Immune System. - Our dual prebiotic blend is designed to work longer in the digestive tract for more complete support compared to our previous formulas. Prebiotics feed the good bacteria, found naturally in the digestive tract — where 70% of your baby's immune system is located. And emerging science suggests prebiotic may support your baby's developing immune system. With Enfamil PREMIUM Infant you can give a formula designed to help support your baby's natural defenses. - - Proven healthy development for your baby. Enfamil PREMIUM Infant still has Triple Health Guard. It's a clinically proven* formula to promote growth, improve* brain and eye development, and support the immune system too. - - Including new Natural Defense Dual Prebiotics and Triple Health Guard, Enfamil PREMIUM Infant provides your baby complete nutrition at every feeding, in a formula designed to help support his immune system. - - *Studies compared Enfamil with DHA and ARA vs. discontinued Enfamil without DHA and ARA. Improvements shown to 18 months for brain and eye development. Studied before the addition of prebiotics. -

- - Enfamil Premium Powder Packets - 0.62 oz - 16 ct - - - Enfamil® PREMIUM™ now has Natural Defense™ Dual Prebiotics. We've improved the formula you trust to make it even more beneficial for your baby. Improved Enfamil PREMIUM with a unique, dual prebiotic blend now promotes the growth of good bacteria throughout more of your baby's digestive tract than our previous formula. Proven healthy development for your baby. Improved Enfamil PREMIUM still has Triple Health Guard™. It's a clinically proven* formula to promote growth, to improve† brain and eye development, and to support the immune system too. Including new Natural Defense Dual Prebiotics and Triple Health Guard, Improved Enfamil PREMIUM provides your baby complete nutrition at every feeding, in a formula designed to help support his immune system. *Studied before the addition of prebiotics. †Studies compared infants fed Enfamil® with DHA and ARA vs discontinued Enfamil® without DHA and ARA; improvements shown to 12 months for visual development, 18 months for brain, and 3 years of age for immune outcomes. -

- - Enfamil Premium Powder 12.5 oz Can - - -  New Enfamil® Premium™ offers all the proven benefits of Enfamil LIPIL® - - The only formula shown to improve visual and mental development* - - Demonstrated improved respiratory health and immune outcomes* - - PLUS added prebiotics similar to those found naturally in breast milk – the gold standard. - -   - - - *vs. a prior version of the formula without DHA and ARA, with improvements shown to 18 months for visual and mental development and through 3 years for immune outcomes as it relates to respiratory and skin-related immune outcomes. -