- Quidsi (parent of Diapers.com) is a fast-growing internet retailer focused on baby essentials. We offer a compelling value proposition to busy parents who can have baby necessities delivered to their doorstep - fast, with free shipping, at great prices, and with the widest selection online. We are the fastest growing pure play internet retailer in the country.
- The E-mail Marketing Manager will primarily be responsible for managing customer acquisition and retention initiatives, with key objectives to attract new customers, reduce attrition, and maximize share of wallet.
- Core responsibilities will include
- Plan and execute acquisition marketing campaigns - including online (search, affiliate, banner) and offline channels (print, TV, direct mail)
- Perform marketing campaign analysis to identify most efficient channels and vehicles, and segment based on quality of customers acquired
- Plan and execute CRM Email Marketing campaigns, including testing and analysis
- Plan and implement delivery of targeted offers to reduce attrition and drive purchase of higher margin products
- Support development and implementation of other retention programs, including rewards program and relationship-building efforts
- Manage and optimize Pay-per-click Search Marketing to drive both acquisition and retention
- We are looking for an individual who thrives in an entrepreneurial environment that requires strategic thinking, outstanding analytical capabilities, creativity, and a desire to roll up your sleeves and get things done.
- Requirements
- The successful candidate will have at least 2-3 years of previous experience in marketing or strategy roles.
- Experience in direct marketing and online/e-commerce marketing is preferred.
- This position is located in Jersey City, NJ. Our beautiful office is located across from the Exchange Place Path Station.
TO APPLY: Please submit your resume and a cover letter stating your salary requirements to CAREERS@DIAPERS.COM. Include in the subject line your name, position name and where you have seen this ad.
All inquiries will be kept confidential. Diapers.com is an equal opportunity employer. We will only respond to those we wish to contact for an interview.
Thanks for your interest in Quidsi Inc. The home of Diapers.com and Soap.com.