Company Background

"The best deal on diapers and so much more"

Founded in Montclair, New Jersey, by Marc Lore and Vinit Bharara, Diapers.com is the largest online baby care specialty site in the United States. As dads themselves, Marc and Vinit understand the world of diapers.

Tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic - they knew there must be a better way. Turning to the convenience of the Internet for help, they were astonished with the lack of online diaper sources.

Diapers.com was quickly born, initially offering the most popular name-brand diapers, wipes and formula - and then adding almost every baby product you can think of, from bottles and baby food, to shampoo and rash ointment, and now gear and nursery furniture! Its mission: To offer the lowest prices moms (and dads!) will find online, along with the convenience of fast, free shipping and the best customer service around. Standing behind this mission, Diapers.com makes it easy for customers to contact them by phone or email - the company name says it all.

In just a few months, Diapers.com spurred a major 'change' in the way parents buy diapers. The company continues to grow exponentially, thanks to an ever-expanding brigade of over 500,000 happy moms and dads who cheerfully spread the word on where to find "the best deal on diapers and so much more."

Our History

In 2005, best friends Marc and Vinit started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin) to serve as an umbrella for all its sites. Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys and games; Casa.com for décor and home products; VineMarket.com for natural and organic groceries; AfterSchool.com for kids' sports and activities; Bookworm.com for children's books; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time: In 2006, Quidsi had two employees... in 2013, it will have more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

Learn more about Quidsi and its history.

About Our Family of Brands

About Quidsi

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), VineMarket.com (natural and organic groceries), AfterSchool.com (kids' sports/activity gear), Bookworm.com (children's books) and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $49+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.

Leadership Team
Maria Renz
Chief Executive Officer
Sharon Fox
Senior Vice President, Consumables
Sumaiya Balbale
Category Leader, Registry, Baby & Toddler
Randy Greben
Chief Financial Officer
Prasad Pola
Chief Information Officer
Wei Yan
Chief Technology Officer
Michal Geller
Senior Vice President, Online Marketing Platforms & Business Development
Jennifer Clarke
Vice President, Human Resources
Tara Lawrence
Vice President, User Experience & Creative
Mike Scelzo
Vice President, Customer Care
David Zhang
Vice President, Retail
Evangelia (Angie) Zorotheos
General Counsel

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