For Immediate Release
DADS STEP UP FOR DIAPER DUTY: NEW STUDY FROM 1-800-DIAPERS.COM ILLUSTRATES 'CHANGING' ROLE OF TODAY'S DADS
Even "Poopy Diapers" Don't Scare Today's Dads
Montclair, NJ (February 7, 2007) - A new survey out today of more than 600 moms finds that a vast majority (87%)
of dads are stepping up to the changing table. The survey, conducted by Silver Stork Research for 1-800-Diapers.com,
found that dads hang in there even when the going gets tough. When moms were asked if there were any diapers their husband/partner
rarely changes only one in four said "poopy" diapers or "middle of the night" diapers. Half of dads (48%) even brave public restrooms
to keep their little one clean and happy.
According to the survey, working moms get more help than stay-at-home moms. When both parents are with the baby,
45 percent of moms who work full-time said they truly share the load "half and half" with dad, compared with just seven percent
of stay-at-home moms who split diaper duty equally when dad is around. Of the moms who work part-time,
21 percent tag team with dad when the family is together.
"The results show that modern dads are doing a lot more diapers than past generations," commented Survey Director, Marta Loeb,
from Silver Stork Research. "Diapering can be the messiest part of baby care and we found that things are beginning to level out in that area,
especially when both parents work. While it isn't even yet, dads are headed in the right direction when it comes to baby care."
Key Survey Insights
No matter who is doing it, diapering is a dreaded responsibility. In fact, half (52%) of moms polled said diapering
was their least favorite responsibility as a mom.
Emptying the diaper pail is moms' most hated part of diapering. It was chosen most often when moms were asked
which part of diapering they wish they could pass off.
Diapering does "get old" as moms report liking diapering less as her child gets older.
While dads' role is growing, we haven't reached true equality yet. Most moms (65%) still take the lead on diaper duty,
compared with a meager three percent of dads who do most of the work.
How many diapers are parents really changing? Most moms are making an average of six trips to the changing table each day.
Three-quarters (76%) of moms surveyed said they go to the store at least once a week to buy diapers and other baby essentials.
All of that running around takes away from 72 percent of moms' favorite activity - playtime!
Moms finding themselves short on baby supplies are not alone. In fact:
39 percent of moms have been caught without a diaper and had to run to the store last minute.
Most (63%) stock up, buying the biggest package of diapers they can find to save on trips to the store.
To help save time and trips to the store, 35 percent of moms said they would be interested in buying diapers online.
"After my first child was born, I realized just how much work diaper duty really can be, from hauling boxes of diapers home
from the store to groggy midnight changes," said Vinit Bharara, co-founder of 1-800-Diapers.com.
"We founded the company as one way to make the whole diapering process a little easier on moms and dads."
Methodology
Survey results are based on responses from 614 moms with at least one child in diapers. Responses were received from a
representative sample of moms online. The survey sample included mothers 18-49 years old. The survey results are statistically accurate
at a 95% confidence level (+/-5%).
For full survey results, interviews or other information contact:
Carrie Kocik
360 Public Relations LLC
617-585-5775
ckocik@360publicrelations.com
The survey is conducted by Silver Stork:
