MANAGEMENT/BOARD OF DIRECTORS

MARC LORE-Co-Founder, Chief Executive Officer & Chairman

Marc Lore was previously the Chief Operating Officer of Wizkids, Inc., a wholly owned subsidiary of The Topps Company, Inc. (NASD: TOPP) and a leading game manufacturer. Prior to joining Wizkids, Marc was the co-founder and CEO of The Pit, Inc., an Internet market-making collectible company constructed as an alternative to eBay. The Pit, Inc. was successfully sold to the then publicly traded Topps Company in 2001.

Prior to ThePit, Marc held various investment banking positions, including as Executive Vice President of Sanwa International Bank in London where he was head of the bank's Risk Management Division. Before Sanwa, he was Vice President and Global Head of Emerging Markets Risk Department at Credit Suisse First Boston in London.

In 2000, he was named by The Sunday Times Magazine of London as one of Britain's top ten "new high-tech entrepreneurs and whiz kids."

Marc graduated from Bucknell University, where he received a B.A. in Business Management/Economics, cum laude, and is currently on leave from the Wharton University School of Business MBA program. He is also a C.F.A. (Chartered Financial Analyst).

Marc has two young daughters, Sierra and Sophia, with his wife, Carolyn.

VINIT BHARARA-Co-Founder, Chief Operating Officer & Board Director

Vinit Bharara was previously the General Counsel of the then publicly traded The Topps Company, Inc, the leading manufacturer of sports trading cards and novelty confectionary (e.g., Bazooka gum and Ring Pop, Push Pop and Baby Bottle Pop). Vinit managed the entire legal function of the 500 employee worldwide company and its subsidiaries. Prior to that, he was a co-founder, Executive Vice President and General Counsel of The Pit, Inc. which was successfully sold to Topps.

He was previously part of a team that assisted court-appointed Special Master Judah Gribetz, former deputy mayor of New York City and counsel to former New York Governor Carey, in drafting the historic distribution plan for the $1.25 billion settlement reached in the class action lawsuits initiated by victims of the Nazi Holocaust against the Swiss banks. He began his legal career at the Wall Street law firm of Cahill Gordon & Reindel in New York.

Vinit graduated from the Columbia University School of Law, where he was a Harlan Fiske Stone Scholar in 1993-94 and a research assistant to the former dean. He earned his undergraduate degree at the University of Pennsylvania, where he graduated magna cum laude and phi beta kappa.

Vinit and his wife, Veenu, have one daughter, Kareena, and one son, Kavi.

LISA KENNEDY - Executive Vice President, eCommerce

At Diapers.com Lisa is responsible for all front end functions including marketing, merchandising, business development, analytics, and user experience.

Ms. Kennedy has held a variety of positions in media and consumer packaged goods. Lisa was VP of Business Development and Operations at Scholastic, where she was responsible for incubating and launching Scholastic's most successful online subscription business for teachers. Prior to Scholastic, Lisa was General Manager of The Parenting Group, a division of Time Warner, and also a key member of the Corporate Strategic Planning team.

Lisa spent three years with Diageo Plc, starting as vice president, strategy for their Guinness Bass Import Company. She also served as vice president, sales and business development for Guinness World Records where she drove the launch of the company's web site, and managed all activities related to the core book, licensing and TV businesses. Her varied business experience also includes a stint as investment officer for the Czech-American Enterprise Fund in Prague, four years with Monitor, a management consulting company, and two years as a financial analyst with Goldman Sachs.

She received her Masters degree in Business Administration from Harvard Business School, and her BA (Cum Laude) in Economics and International Relations from Boston University.

Lisa and her husband, Seamus, live in Manhattan with their children Aisling (pronounced Ash-ling) and Joseph Thomas.

SCOTT HILTON - Executive Vice President of Operations

Scott spent the last 20 years at The Boeing Company, where he recently led a comprehensive effort targeting improved productivity, capacity and operational efficiency of the air transportation system and airline flight operations. He worked several years as a product strategist where he led numerous teams in the development and early implementation of new products and services and regularly participated in and led executive-level decisions that were the subject of internal board discussions and approval.

Scott has held numerous other positions at Boeing including leading an effort to transform and streamline a segment of company investment decisions, managing the operations of a testing facility, and directing a research and development staff.

Scott received his M.B.A. from the Wharton School of the University of Pennsylvania, graduating as a Palmer Scholar (top 5% of his class) and was named the General Motors Scholar while earning a Master of Engineering degree in Engineering Physics at Cornell University. He earned his Bachelor of Science in both Physics and Mathematics from the University of Puget Sound graduating with Honors in Physics.

EUGENE HERTZ - Chief Information Officer

Prior to joining diapers.com, Eugene was the head of information technology for The Topps Company, Inc., a $300 million dollar, publicly traded marketer and distributor of entertainment cards and confections. Under Eugene's leadership, the company completely revamped all areas of IT including a new redundant network infrastructure and the introduction of a major ERP system to replace outmoded legacy mainframe systems.

Prior to Topps, Eugene was VP, CIO of Thepit.com, where he led the design and development of a sophisticated online stock exchange for sports cards. The exchange was a full-featured brokerage operation as well as trading desk for market making functions where company traders made markets guaranteeing liquidity. Thepit was acquired by Topps in 2001.

Before joining Thepit, Eugene was senior manager, products and platforms for DLJdirect, a leading online and full service securities dealer and brokerage firm. At DLJdirect, he had responsibility for strategy and development for all retail trading systems including dljdirect.com, Marketspeed ™, wireless trading, and international trading of US securities (for UK, Hong Kong, Japan and Middle East).

Eugene came to DLJdirect from Bowne Internet Solutions, a full service strategic web application development consultancy where he was CTO. As a co-founder of the company's internet practice, Eugene oversaw the acquisition of 6 other web development firms and oversaw all technology aspects of the 200 person firm.

Eugene has a B.S. from the University of Massachusetts, Amherst.

Eugene and his wife, Jill, are the proud parents of Max and Abbey.

CHRISTINA CARBONELL - DIRECTOR OF MARKETING

Christina has a brand management background working for Kraft Foods on products like Maxwell House, Fruity Pebbles, and Kraft Salad Dressing. From "Good to the Last Drop" advertising, to cool kid cereal promos, to distribution channel strategies, her responsibilities were wide-ranging and all about building big brands.

Following a one-year stint as a new mom, Christina worked part-time as Director of Marketing for SAI Global, a fast-growing multinational corporation specializing in corporate compliance e-learning programs.

Christina earned an MBA from the Harvard Business School. She graduated with a Bachelor of Science degree from University of Pennsylvania's Wharton School of Business, with a concentration in marketing, graduating cum laude.

Christina lives in New Jersey with her husband Jose and their children, Olivia and Max.

DAVID LICATA - DIRECTOR OF ACCOUNTING & FINANCE

Prior to joining Diapers.com, David was a manager in the Transaction Services group at
PricewaterhouseCoopers LLP in Manhattan, NY. During his 6 years at PwC, David worked on over 25 transactions across various industries, representing both financial and strategic buyers in acquisitions and divestitures ranging from $10m to $2b. David spent his first 1.5 years at PwC performing financial statement audits of primarily banking industry clients.

David is a licensed Certified Public Accountant in New York State and graduated from Lehigh University in Bethlehem, PA in 2001, where he earned his B.S. in Accounting and Finance and graduated Beta Gamma Sigma.

David and his wife, Lena, live in Manhattan, New York.

JOSH HIMWICH - DIRECTOR OF CONTENT SOLUTIONS

Josh Himwich comes from Time Inc and The Parenting Group, the publishers of Parenting and Babytalk magazines, where he served as their Technology Manager and helped to create their digital and print business strategy. Most notably, he conceived of and worked on the executive team to create the first all-digital magazine for new moms, Digital Babytalk.

Previously, Josh worked for another Time Inc property, People magazine. While there, he distinguished himself by winning the Time Inc President's Award for the systems he put in place to automate the workflow and production of the images that recorded the tragedy of September 11.

Josh, a recipient of the prestigious Andrew Mellon Fellowship, earned Bachelor of Arts degrees in both History and Classics from the University of Virginia and a Master of Arts degree in Classical Studies from Columbia University.

Josh is married, and is a proud uncle of Graciela and Javier.

JEREMY LEVINE - Board Director

Jeremy is a Partner with Bessemer Venture Partners. He focuses primarily on software and Internet investments.

Prior to joining BVP in 2001, Jeremy was Vice President of Operations at Dash, an Internet software publisher. Jeremy joined Dash from AEA Investors, a private equity firm with an expertise in leveraged and management buyouts, where he specialized in consumer products and light industrials in the U.S. and in Europe. Earlier, he was a management consultant with McKinsey and Company, helping Fortune 500 financial services and consumer products companies address challenges in strategy and technology.

Jeremy graduated from Duke University with a B.S. in Computer Science and Economics.

LEONARD LODISH - Board Director & Investor

Leonard Lodish, a chaired Marketing Professor at the Wharton School of the University of Pennsylvania was the former Chairman of the school's Marketing Department. He is now the Vice Dean of Wharton West and the leader of Wharton's Global Consulting Practicum that works with venture backed technology companies in Israel, Chile, Peru, Spain, China and India. A prolific author, Professor Lodish is internationally known for creating numerous marketing decision support systems as well as his research on marketing experimentation, entrepreneurial marketing, expert systems in marketing, and promotion and advertising decision support. He consults extensively with corporations around the world, and has worked with Procter & Gamble, Conagra and Merck, assisting them with marketing strategy, advertising and promotion decision support, among other issues. He is a director of numerous public companies including Information Resources, Inc., Franklin Electronic Publishers, Inc., and J&J Snack Foods, Inc.

WILLIAM MEURER - Board Director

Mr. Meurer is a General Partner at BEV Capital. Prior to BEV, he was a Senior Manager with the Boston Consulting Group and a leader within the firm's Consumer Goods and Retail practice group. He began his career in Brand Management with Nabisco Brands, Inc. Mr. Meurer's primary areas of investment focus include the consumer sector as well as technology-driven marketing services companies. Mr. Meurer's other Board responsibilities include: eNewsRelease, a developer of innovative PR applications; MaxPreps, an online high school sports media site, Bendon Publishing, a publisher of children's coloring and activity books, and Private Quarters, a direct seller of bed & bath textiles. Mr. Meurer holds a BA with honors from Dartmouth College as well as an MBA from the Harvard Business School.

NICHOLAS NEGROPONTE - Board Advisor and Investor

Nicholas Negroponte is the chairman of One Laptop per Child, a non-profit organization whose mission is to create and distribute a low cost laptop to millions of children in poor countries around the world, ultimately revolutionizing how these children are educated. A prototype was unveiled by Kofi Annan and Mr. Negroponte at the World Economic Forum in 2005. The project is funded by Google, Red Hat, AMD, Brightstar Corporation, News Corporation and Nortel Networks, among other companies.

Mr. Negroponte is currently on leave from MIT, where he was co-founder and director of the MIT Media Laboratory and the Jerome B. Wiesner Professor of Media Technology. An Internet pioneer, he is author of the 1995 best seller, Being Digital which has been translated into more than 40 languages.

In the private sector, Mr. Negroponte serves on the board of directors for Motorola, Inc. and Ambient Devices. He has provided start-up funds for Wired magazine, Zagats, Ambient Devices and management's first venture, thePit.com.